Marketing
Welcome to our Marketing guide
This page features marketing briefs with the intention of enhancing communication, positioning, and creating intentional design through research-based decisions
Boyd Sign Systems
This social media marketing analysis explored the strengths and opportunities for Boyd Sign System's social media presence. Through research-based analysis, a marketing strategy was developed to drive engagement through organic efforts. This included in-depth research regarding the signage competitive marketplace and where Boyd was positioned based on its current digital assets. This information was then used to redesign the copywriting and visual guidelines for social media and website content.
Ben & Jerry's
This project explored the use of influencer marketing and social media to promote the brand, Ben & Jerry's. The brand has a strong presence in the ice cream market and the intention of this campaign was to establish front-of-mind product dominance for consumers through a positive association with an influencer.
Rejuvenation (若返り)
This global marketing plan presented research-based information to create a new health product in the beverage market. The information presented provides evidence showing how this new beverage would be able to successfully integrate into the Japanese market and stand out in the competitive food/beverage industry. This included a full consideration of the marketing mix (product, price, place, and promotion) based on an international target market and its cultural demographics. This project was supervised by a Director of Global Marketing.
Carolina Hurricanes
This marketing campaign focused on promotions within the sports and entertainment industry in order to promote hockey to a new target market. Through a research-based analysis the Raising Canes fast food brand has been presented a desirable co-branding option. This campaign would focus on the #CanesWithTheCanes campaign and create a favorable association between the Hurricanes hockey team and the widely loved Raising Canes franchise.
Fun Dip
This advertising campaign explored the re-integration of a Ferrara Candy Company product. Rebranding from the original candy name Lik-M-Aid, Fun Dip is a product that has withstood the "test of time" and become a familiar candy for all ages. This project presented digital advertising opportunities to grow sales for the Fun Dip product by establishing familiarity between Lik-M-Aid and Fun Dip. This project was supervised by a former advertising professional at Bud Light and received accolades from a Clio Award recipient.
Brand Building with MECCAS
This presentation focuses on brand-building opportunities through the MECCAS model for advertising development. The focus of this model is to use key attributes of an advertising campaign to directly connect with a consumer's terminal and instrumental values. Using psychological and functional consequences, a brand is able to directly address consumer desires through subliminal messaging. This presentation focuses on how haircare brands such as NEXXUS can use this model to address psychological consumer values.
